As the leading provider of travel industry insights, we continuously analyze emerging trends to ensure our events are aligned with the evolving needs of travel suppliers, advisors, and meeting planners.

Research shows a growing convergence between MICE (Meetings, Incentives, Conferences, and Exhibitions) and leisure travel, driven by shifts in traveler preferences and the rise of "bleisure" travel (business and leisure combined).

Our newly consolidated event is a direct response to these trends. By bringing the MICE and leisure sectors together for one day but continuing to offer dedicated content and appointments in each sector, we are creating a transformational platform that not only maximizes networking and educational opportunities but also reflects the industry's future. The blending of business and leisure travel provides new opportunities for suppliers and buyers to offer more integrated and diverse experiences to their clients, leading to higher satisfaction and increased revenues. 

Recent studies suggest that over 60% of business travelers extend their trips for leisure purposes, and industry reports have highlighted that combining MICE and leisure offerings can enhance business profitability and customer loyalty.

By consolidating these two dynamic segments into one, luxury-focused event, we are fostering collaboration, creating efficiencies, and offering our audience a competitive advantage in this rapidly changing landscape.

Join us in leading the next phase of industry growth—where the lines between business and leisure travel blur to create exceptional opportunities for all.

If you’re ready to thrive in the new era of travel, ask yourself this: Can you afford not to be part of this revolution?
 

_{Sources: Travelperk, TheHR Director, BNR Travel}